Brand & content · 2024–2026 · Co-founder, marketing & systems
La Caliente
Odoo 17 → 19 migration, Apple Wallet loyalty passes, website and Instagram content
Screenshots
lacaliente.co.cr
Apple Wallet loyalty pass, front and back (demo data)
Carousel cover: "Señales de que ocupás un perro ya"
Carousel cover: "Etapas de una relación"
Packaged sausage label
What it is
A family hot-dog business in San José. Systems: a live migration to Odoo 19 (POS, 838 customers, 814 loyalty cards with points converted), Apple Wallet passes with live push updates (Google Wallet built, awaiting credentials), a POS combo module and an Astro website. Content: Instagram carousel campaigns typeset by a scripted design pipeline, short-form video edited and subtitled from code, and a supermarket sausage label.
Highlights
- POS, 838 customers and 814 loyalty cards migrated with the shop open
- Wallet passes tested end to end on a real iPhone